Accurate market insights are high on the strategic agenda

The Ghent Startup We Connect Data offers with DataScouts a Market & Competitive Intelligence platform which makes it possible for companies to quickly and efficiently get a complete picture of relevant players, relationships and market trends within a business ecosystem. Colruyt Group has been using DataScouts for some time now and has decided to invest in the further growth of We Connect Data and the DataScouts platform.

Data-driven market research and business analysis has increased in importance in recent years. Since the needs of the customer, and the world in general, are evolving faster and faster, it is important that a company is able to respond to these evolutions more quickly. Reliable data and insights contribute to good decision making and ensure that a company invests in the right things, for instance automating business processes, making your value chain more sustainable or engage in strategic collaborations with complementary partners.

At We Connect Data we want to know the full picture, understand how a market evolves and how a company can take benefit of the dynamics of the market to claim a unique position. We developed DataScouts to help companies increase their strategic agility. DataScouts takes a digital snapshot of all players and trends in a particular market. It allows to analyse relationships, clusters and trends and discover new business opportunities.

Colruyt Group and We Connect Data have found each other as partners in the domain of market watch and ecosystem intelligence. Colruyt Group has been using DataScouts for some time now to systematically map and monitor the business ecosystem around the blue economy in order to identify relevant partnerships and business opportunities. Accurate market insights, gathered among other through DataScouts, help Colruyt Group to further develop the Belgian aquaculture ecosystem and, together with partners, take an active role in the field of research and innovation.

Jo Willemyns, Marketing Director Colruyt Group: "Our participation in We Connect Data fits with our ambition to become even stronger in the analysis, interpretation and application of data and our capability to make even more conscious decisions as a retailer. We had good experiences through previous collaborations with We Connect Data and are happy to help them grow and to support the further development of the DataScouts Market & Competitive Intelligence platform."

Ingrid Willems, CEO We Connect Data: "We believe that ecosystems and digital platforms feed new business models and enable organisations large and small to collaborate and generate value in new ways. We are therefore very pleased with Colruyt Group’s decision to strengthen our collaboration with a participation in We Connect Data."

News release from We Connect Data, 25/08/2020

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